Leading Baby Food Manufacturer
Under NDA
Reputation Management
⭐ Featured
Duration
4-6 months
Budget
$30k-60k
Difficulty
Hard
Industries
Retail
ORM
Reputation Management
Crisis Management
PR
SERM
Situation
Monthly revenue: $1,860,000
Financial Damage
The company lost more than $6 million in revenue over 5 months
Problem
Negative articles about allegedly low ingredient quality began spreading massively online → trust declined, wave of discussions on social media, sharp drop in sales. Over 5 months without active response, the company lost more than $6 million in revenue
Tasks
- •Remove and displace negative content
- •Restore brand reputation and parents' trust
- •Return to previous sales volume
- •Form a sustainable positive information environment
Solutions
- •Legal and technical work to remove fake publications
- •Creation of refuting materials: articles, expert analysis, infographics
- •Publications in media and work with bloggers
- •Parent reviews, quality cases, independent checks, reputation and review monitoring on platforms
Results
- •After 3 months, revenue returned to previous level — $1,860,000/month
- •After another 4 months: +150% growth → $4,650,000 per month
Financial Effect
The company achieved triple growth in sales after ORM work
Conclusions
1
Lack of quick response cost the company millions
2
ORM work not only restored positions but tripled sales
3
Timely intervention is the key to success in reputation management