Taxi Service
Under NDA
Digital Marketing
⭐ Featured
Duration
3.25 years
Budget
$40K-70K
Difficulty
Medium
Industries
Other
Social Media Marketing
Content Creation
Marketing Strategy
ORM
Monitoring
Situation
Under NDA
Financial Damage
Budget: ₽5,000,000/year
Problem
Low brand mention among the professional community (drivers) in social media; Lack of complete and sufficient information about the benefits of working with this service in social networks.
Tasks
- •Increase awareness and attractiveness of the service among drivers
- •Inform about job openings and working conditions among the population in cities where the service is launching
- •Attract drivers' attention to the service
Solutions
- •Encourage loyal drivers already working with the service to share their experiences on social media
- •Select thematic and city communities in social networks for posting information about the service
- •Guerrilla marketing to increase brand awareness in social media
Results
- •Brand mentions by users in priority cities increased 3x
- •Reach and awareness increased — more than 200,000 real users saw the discussions
- •Over 1,000 users engaged in company discussions
- •Over 200 drivers shared their experience working with the service
Financial Effect
Increased brand awareness and driver engagement led to a threefold increase in positive mentions and new driver signups, strengthening the company's market position.
Conclusions
1
Peer advocacy among drivers is a powerful tool for building trust and awareness in professional communities.
2
Targeted engagement in local and thematic communities amplifies message reach and relevance.
3
Guerrilla marketing can be highly effective for increasing brand visibility in competitive and hard-to-penetrate markets.