Major Cosmetics Manufacturer
Under NDA
Reputation Management
Duration
4.75 years
Budget
$31K/year
Difficulty
Easy
Industries
Other
Reputation Management
ORM
Monitoring
Content Creation
HR
Situation
Under NDA
Financial Damage
Budget: ₽2,500,000/year
Problem
Delayed receipt of information about crisis situations. Lack of information about new brand products on reputation-critical platforms.
Tasks
- •Promptly identify information triggers and crises
- •Promote new products to the brand's target audience
- •Increase user awareness of the client's products
- •Educational program for brand clients: include image and specialized product information in all published content
Solutions
- •Monitor the information field for relevant brands and develop a system of criteria for connecting to all cases requiring protection
- •Respond to crises (e.g., negative viral YouTube video): develop a brand defense line, create response theses, spread alternative opinions
- •Place information from micro-influencers about new products on reputation-critical platforms to increase user awareness and build positive reputation for these products
Results
- •Published over 300 UGC content pieces about new products to inform users and engage them in creating original UGC about these products
- •Identified and neutralized 5 crisis and potentially crisis situations. Emergency response to 5 high-risk situations.
Financial Effect
Improved ratings and positive content led to increased sales and trust in the brand, strengthening the company's market position.
Conclusions
1
Timely crisis monitoring and response is essential for reputation protection.
2
Leveraging micro-influencers and UGC increases awareness and trust in new products.
3
Educational content for clients strengthens brand loyalty and product understanding.