Major Sanitaryware Manufacturer

Situation

Under NDA

Financial Damage

Budget: ₽3,000,000+/year

Tasks

• •Neutralize existing negativity in the media space
• •Form a stable positive rating on recommendation platforms
• •Outperform competitors in the number of mentions on marketplaces and other key platforms

Solutions

• •Monitor the competitive field and place information about the client online in volumes exceeding those of competing brands
• •Build a positive image for the client on major marketplaces and e-commerce platforms in Russia and the CIS
• •Create content islands in media and social networks to increase brand awareness and highlight key aspects (brand advantages, new collections, new sales formats, promotions, etc.)
• •Create and maintain an unofficial brand advocate community to attract a loyal audience and localize potential negativity
• •Remove unjustified negativity by submitting complaints from the official brand representative
• •Promote positive and neutral information about the client in search results
• •Publish articles about the client in major general and industry media
• •Integrate client mentions into a thematic Wikipedia article

Results

• •Yandex search results improved: positivity up 23%, negativity down 34%
• •Rating on the client's priority platform increased from 20% to 60%
• •Created over 30 content islands promoted to the top-10 of Yandex and Google for most brand and reputation queries
• •Removed 5% of negative content from recommendation platforms

Financial Effect

Improved ratings and positive content led to increased sales and trust in the brand, strengthening the company's market position.