Large Plastic Surgery Center
Under NDA
Reputation Management
⭐ Featured
Duration
2-3 months
Budget
$15k-30k
Difficulty
Hard
Industries
Healthcare
ORM
Reputation Management
Healthcare
Crisis Management
SEO
Situation
40 inquiries per week, 12 consultations, 0 sales
Financial Damage
The clinic was losing $242,000 per month
Problem
A defamatory article about the clinic's doctor was published in the media, triggering a wave of reposts on social networks → widespread negativity, clients' fear, loss of trust
Tasks
- •Remove/suppress the article from search results and social media
- •Suppress negativity and its spread
- •Restore trust in the doctor and the clinic
- •Align the funnel: inquiries → consultations → sales
- •Ensure a steady influx of new clients
Solutions
- •Removal of the defamatory publication using legal and technical measures
- •Launch of positive media support (doctor interviews, patient stories, publications in industry outlets and blogs)
- •SEO displacement of negativity from Google and social media
- •Improvement of reviews and reputation profile
Results
- •Inquiries per week: increased from 40 to 70
- •Consultations per week: increased from 12 to 40
- •Sales per week: increased from 0 to 8
Financial Effect
The clinic restored trust and achieved a 30% increase in monthly revenue compared to the period before the reputational crisis
Conclusions
1
In plastic surgery, a doctor's reputation equals sales
2
Even a single article can nullify all marketing efforts
3
Timely ORM intervention restores client flow within 2–3 months