Major Regional Developer
Under NDA
Reputation Management
Duration
7 years
Budget
$15K-30K
Difficulty
Medium
Industries
Other
Reputation Management
ORM
Monitoring
Content Creation
HR
Situation
Under NDA
Financial Damage
Budget: ₽1,900,000/year
Problem
80% of the top-10 search results were irrelevant sites not related to the company's properties. Low ratings on geo-services (down to 2*). Negative discussions in residential community messenger groups.
Tasks
- •Increase the share of positivity in search results
- •Create relevant cards on recommendation portals
- •Increase ratings on geo-services
- •Neutralize negative discussions
Solutions
- •Monitoring and addressing all constructive mentions as an official representative to neutralize negativity
- •Creating new content islands to promote relevant positive information in the top-10 search results
- •Developing and implementing methods to stimulate loyal clients and employees to publish on priority recommendation platforms
- •Embedding in residential chats, monitoring the information field, identifying potential crises for offline resolution
Results
- •Ratings on recommendation platforms increased from 2* to 4*
- •90% positive sites in the top-10 of Yandex and Google search results
- •High rating on geo-services cards: from 2* to 4.4*
Financial Effect
Improved ratings and positive content led to increased sales and trust in the brand, strengthening the company's market position.
Conclusions
1
Relevant and positive content islands are essential for controlling search reputation.
2
Active engagement in messenger groups helps neutralize negativity at its source.
3
Motivating loyal clients and employees to share their experiences is key to improving ratings and trust.